Investment Banker/Analyst Portfolio

Prajesh Sagar runs private portfolios on the Nepal Stock Exchange. His buyer is somebody holding anywhere from a few lakh to a few crore of NEPSE stock, deciding whether to hand it to a stranger. That decision does not get made on a call. It gets made on this page, in about a minute, by a reader who has never met him.

So the page had to look like money and not like a pitch. This category defaults to stock photography: handshakes, glass towers, a man in a suit pointing at a rising line. The artwork here comes from the currency instead. Line drawings of Nepali rupee notes and a candlestick chart sit behind the headline in gold on navy, a bull and a bear frame the video, and every figure is set in a serif so it reads like a number in a report.

The design on this one is mine as well as the build. One month, one page, plus a blog and a projects section waiting for him to fill.

He edits all of it. A headline, a statistic, a service, a client logo. Enquiries land in the same admin he writes from, each with a box to tick once he has answered.

The case study covers the order of the page, how the hero animation is built, and what the form asks before it asks for a call.